During project selection, the projects aligned with key business initiatives, objectives, and/or metrics have a much greater chance of success. It makes sense. If there is not a clear line of sight between key business strategies and objectives and your project, the project by definition is a failure before it gets started. After all, there can’t be any perceived or real business value if you can’t align it with anything that the business cares strongly about. So, if we start with the premise that business alignment is the primary driver of project success, the questions becomes “What can we do to drive business alignment?” Here are three tactics for improving project selection

Make Executive Sponsorship a Key Project Selection Criterion

Actively engaged executive sponsors continues to be the top driver of whether projects meet their original goals and business intent and yet 38% of projects still go without actively engaged sponsors [PMI, 2017]. If a proposed project doesn’t not have active executive sponsorship consider lowering its priority until one emerges or killing it immediately. This is the tactical response.

There is also a more strategic response which supports the constructive role of executive sponsorship from a more sustainable perspective. That would be to play a role in building executive sponsorship skills.  Specifically, provide training for executive sponsors to-reinforce understanding of their role throughout the project lifecycle. PMO directors are clearly underestimating the importance of this to senior executives, with only 28% of them viewing this as a high or somewhat high priority compared to 63% for senior executives in a recent study [PMI, 2017].

So, there is evidence that executives understand the importance of serving as an executive sponsor and want to do a better job in that role. There is an opportunity for PMOs to fill that gap and cultivate a nurturing, collaborative environment between business and project teams, built on a foundation of transparency, trust, and recognition of mutual value.

Make Business Alignment a Core Mission and Competence of Your PMO

Most PMOs (79%) see the primary role they fill as establishing and monitoring success metrics [PMI, 2017]. Meeting business goals and intent (i.e. business alignment) has become a primary project success driver, alongside on-time, on-budget delivery. The wisdom of this approach is borne out by the data. Organizations that align their EPMO to strategy report 38 percent more projects meet their original goals and business intent and 33 percent fewer “failed” projects.

So, if you haven’t already, make business alignment a core competence as part of the broader role of establishing and monitoring success metrics like project selection. And, formally incorporate business alignment into your statement of purpose and mission.

Further reinforce this by integrating emerging Benefits Realization Management techniques oriented to strategy delivery as the key success metric. Finally, focus the team talent management efforts on strategic and business management skills, in addition to technical and leadership skills.

Leverage Project Selection & Portfolio Management Automation

PPM tools provide demand management functionalities for selecting and prioritizing business-aligned projects as part of a standardized bottom up process. Portfolio and program management functionality can be used to evaluate and optimize strategic initiatives, programs and investments from a more top-down perspective.

As a result, we recommend, first, that you leverage demand management (project selection and approval workflow) to institutionalize business alignment as the gating criteria in projects evaluation and prioritization schemes. Second, organize and manage portfolios by aligned strategic initiatives and utilize functionality to optimize investment and risk considerations.

You can learn more about Sciforma’s Solution Framework for “Optimizing Project Selection Quality by Addressing Business Alignment Challenges,” by downloading the complete eBook.


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Valerie Zeller

Valerie is Sciforma Chief Marketing Officer. Main interests: digital transformation, change management, strategy execution. Send your thoughts @valeriezeller